Project Review
Clear Ritual
Client: Clear Ritual
Industry: E-commerce / Wellness / Functional Beverages
Scope: Brand Strategy, Naming, Branding, Packaging, Digital Design
Deliverables: Brand Strategy, Brand Naming, Logo Design, Brand Identity, Packaging Design, Educational Social Content, Website Homepage, Waitlist Sign-up
Timeline: Pre-launch Phase
Launch: 2026
OVERVIEW:
Clear Ritual is a wellness-focused e-commerce drinks brand set to launch in 2026. The product is a premium yerba maté blend, enhanced with fruit, nutrients, and antioxidants to support general wellbeing, cognitive performance, and clean, sustainable energy for the modern individual.
ADY Studio led the project from the ground up, beginning with an in-depth strategic exercise to define the brand’s position in a competitive functional beverage market. This included research into market trends, competitor analysis, consumer behaviour, and key pain points. The objective was to create a multi-functional wellness drink brand that appeals to performance-driven and health-conscious demographics while maintaining a distinctive, premium visual identity.
The Challenge
Standing Out in a Saturated Wellness Market.
The functional drinks space is crowded with brands that often rely on generic wellness messaging or overly technical health claims. Clear Ritual needed to stand apart with a brand that felt credible, premium, and intentional, while clearly communicating the benefits of the product in an accessible way.
CLIENT GOAL:
To build a wellness drink brand that balances performance and wellbeing, supported by strong education, thoughtful messaging, and a visual identity that resonates with modern consumers.
The Approach
Strategy-Led Branding with Purpose.
DISCOVERY & STRATEGY:
We conducted detailed research into consumer lifestyles, performance and wellness trends, and emerging behaviours within the functional beverage space. This helped identify opportunities to position Clear Ritual as a clean energy ritual, not just a drink..
BRAND CREATION:
From the strategy phase, we developed the full brand ecosystem:
Naming: Creating the name Clear Ritual to reflect clarity, intention, and daily wellness habits.
Logo & Identity: A refined, premium brand identity designed to feel modern, calm, and confident across all touchpoints.
Packaging Design: Clean, considered packaging that reinforces quality, sustainability, and trust.
Digital & Social: Educational social media content designed to explain product benefits, ingredients, and use cases, supporting informed consumer choice.
Website Homepage: A conversion-focused landing page allowing users to sign up to the waitlist ahead of launch.
The Outcome
A Premium Wellness Brand Built for Growth.
The Clear Ritual brand has been met with strong early interest during its initial trial phase. Feedback from influencers, founders, and business owners has been overwhelmingly positive, with the product already making its way into UK cafés ahead of the official e-commerce launch.
The success to date is driven by a brand that consistently communicates quality, premium value, and education across every touchpoint. Clear Ritual resonates not only through its visual identity but through clear messaging that highlights the functional benefits of the product and its role in everyday wellness routines.
Industry Insight
Branding as a Driver of Trust in Wellness Products.
In the wellness and functional beverage space, consumers expect transparency, education, and authenticity. Brands that invest in strategic positioning and cohesive design are more likely to build trust, loyalty, and long-term growth. Clear Ritual demonstrates how thoughtful branding can elevate a product beyond trends and create lasting relevance.