Project Review
Provence
Boulangerie
Client: Provence Boulangerie
Industry: Hospitality / Café / French Bakery
Scope: Branding, Café Signage Design, Packaging Design, Merchandise, French Café Brand Identity
Deliverables: Logo Design, Brand Identity, Café Signage, Packaging Design, Staff Merchandise, Drinks Menu Design
Timeline: 6–8 weeks
OVERVIEW:
Provence Boulangerie, a new French bakery and café in Sydney, approached us to create a distinctive French café brand identity for their first location. The goal was to combine classic French charm with a modern aesthetic, helping the café stand out in Sydney’s competitive hospitality and café market.
We developed a cohesive café branding system including an Art Deco-inspired logo, elegant script typography, and natural green and beige colours inspired by Provence, France. The branding conveys authenticity, elegance, and sophistication while appealing to café-goers, pastry lovers, and Sydney locals. Provence Boulangerie offers premium handmade pastries, specialty coffee, and matcha, creating a high-quality café experience that is both inviting and memorable.
The Challenge
Stand Out in Sydney’s Café Market.
Entering Sydney’s competitive café and French bakery scene, Provence Boulangerie needed a strong and cohesive café brand identity to differentiate themselves. Without professional branding, the café risked being overlooked and struggling to build a loyal customer base.
CLIENT GOAL:
Create a French bakery and café brand identity that communicates authenticity, premium quality, and charm across all touchpoints—including café signage, packaging, merchandise, and drinks menus—while highlighting handmade pastries and carefully curated drinks.
The Approach
Crafting a Modern French Café Brand.
DISCOVERY:
We conducted research on Sydney’s café market, analyzed competitors, and explored the essence of Provence, France. Moodboards combined French-inspired typography, natural colour palettes, and contemporary café design trends to align with local café-goers, pastry lovers, and coffee enthusiasts.
EXPLORATION:
We experimented with multiple café logo designs, typography, and colour combinations. Concepts merged Art Deco-inspired typefaces with classic script serif fonts and natural green and beige tones inspired by Provence landscapes. The result: a modern, elegant, and authentic French bakery brand identity.
REFINEMENT:
The final brand identity system included
Café Signage & Shopfront Design: Custom awning with brand colours and typography, interior/exterior signage featuring primary and secondary logos.
Staff Merchandise: T-shirts, jumpers, coffee cups, and branded food bags.
Packaging & Drinks Menu Design: Bespoke food packaging and behind-the-counter drinks menu highlighting premium handmade pastries, specialty coffee, and matcha.
The Outcome
A Successful Café Launch in Sydney.
We delivered a fully realised French bakery branding system, including:
Art Deco-inspired logo and classic script typography
Natural Provence-inspired colour palette
Consistent branding across café signage, shopfront design, merchandise, packaging, and drinks menu
RESULTS:
The new branding contributed to a highly successful café launch in Sydney, receiving positive community feedback. Provence Boulangerie quickly became a popular local destination, building a loyal customer base and strong recognition for its premium pastries and specialty coffee selection.
Industry Insight
Why Professional Café Branding Matters.
In the hospitality and café sector, authentic and cohesive branding is essential. Using elegant typography, natural colour palettes, curated signage, and custom drinks menus communicates craftsmanship, quality, and trust. Highlighting handmade pastries, specialty coffee, and matcha elevates the café’s perception, encourages repeat visits, and fosters long-term customer loyalty.