Project Snapshot
Moka Café
Client: MOKA Café
Industry: Hospitality / Café / UK Café Culture
Scope: Logo Design, Branding, Signage, Packaging, Merchandising
Deliverables: Logo, Brand Identity, Café Signage, Packaging, Branded Merchandise, Menus
Timeline: 3-4 Weeks
OVERVIEW:
For MOKA Café, we designed a fun, modern logotype that paired playful typography with subtle sophistication. We also created “MOKA Bean,” a playful mascot incorporated into vibrant café signage to boost visibility and brand recognition.
The branding was carried through all customer touchpoints, including printed materials such as menus, as well as branded merchandise like coffee cups and tote bags. This cohesive approach helped increase brand awareness and revenue, while reflecting the energetic and creative personality of MOKA Café.
The identity was designed to fit within a vibrant alternative UK café culture, appealing to a young, visually-driven audience that values personality, creativity, and strong visual identities.
The Challenge
Standing Out in a Vibrant Café Scene
MOKA Café needed a distinctive brand identity to stand out in the competitive UK café market, where vibrant visuals and playful personalities are key to attracting a younger audience. The café sought a design system that would be instantly recognisable, engaging, and adaptable across both digital and physical platforms.
CLIENT GOAL:
Develop a brand identity that communicates fun, creativity, and quality, while increasing footfall, brand awareness, and customer engagement.
The Approach
Playful Design with Personality
DISCOVERY:
We researched alternative UK café culture, local competitors, and the target audience of young, creative café-goers who value visually striking and playful brands.
EXPLORATION:
Multiple logo and mascot concepts were explored, blending playful typography with subtle sophistication. We developed “MOKA Bean” as a memorable mascot to give the brand personality and a friendly face for customers to connect with.
REFINEMENT:
The final brand identity system included:
Café Signage: Eye-catching storefront and interior signage featuring both the logotype and mascot
Printed Materials: Menus designed to reinforce the brand’s playful, modern aesthetic.
Merchandise: Branded coffee cups and tote bags to enhance visibility and promote brand recognition.
Collaborative feedback ensured the brand was cohesive, adaptable, and visually appealing across all touchpoints.
The Outcome
Engaging, Playful, and Memorable Branding.
We delivered a fun, modern café branding system for MOKA Café, including a playful logotype, mascot design, signage, menus, and merchandise.
Results:
The new branding increased visibility, boosted brand awareness, and resonated strongly with the café’s young, vibrant audience. MOKA Café now presents a distinctive, playful, and sophisticated identity that stands out in the alternative UK café scene.
Industry Insight
Why Visual Identity Matters in Café Culture.
In a crowded café market, strong visual identities help cafés attract and retain customers. By combining playful typography, mascots, and cohesive branding across signage, menus, packaging, and merchandise, cafés like MOKA Café can differentiate themselves, increase revenue, and build loyal followings among young, creative audiences.