Project Review
Hennelly Healthcare
Consulting
Client: Hennelly Healthcare Consulting (HHC)
In Collaboration With: ABiG Health (ABiG)
Industry: Healthcare Consulting / Radiology Strategy
Scope: Branding, Visual Identity, Art Direction, Corporate Collateral
Deliverables: Logo Design, Brand Identity, Pitch Decks, Team CVs, LinkedIn Templates, Company Brochures
Timeline: 4 Weeks
Overview
In collaboration with ABiG Health (ABiG), who led the overall project and strategic direction, we worked with Hennelly Healthcare Consulting (HHC), a US-based firm helping hospitals build strategic, clinically driven radiology programmes. ABiG developed the strategy and market analysis, while our team at ADY provided the creative direction and graphic execution to bring the vision to life.
We created a fresh, modern brand identity for HHC guided by ABiG’s market insights to ensure visual alignment with their positioning and audience. The project encompassed our full range of services from logo design and branding to art direction, pitch decks, team CVs, LinkedIn post templates, and company brochures.
The result is a distinctive and professional visual identity that captures HHC’s credibility in the healthcare sector while conveying innovation and clarity.
The Challenge
Visualising a Complex Healthcare Strategy.
The challenge was to translate ABiG’s strategic framework into a cohesive and visually compelling brand that reflects HHC’s role as a trusted partner for hospitals. The identity needed to communicate clinical precision, strategic depth, and modern healthcare innovation without feeling overly corporate or sterile.
CLIENT GOAL:
To develop a refined, strategic, and recognisable brand identity that supports HHC’s mission to help hospitals optimise radiology operations and elevate patient care.
The Approach
Strategy-Led Design and Collaboration.
DISCOVERY:
Working closely with ABiG Health, we reviewed their market analysis and positioning strategy to inform our creative decisions. This data-driven foundation ensured that every design choice aligned with HHC’s business goals and audience expectations.
DESIGN & EXECUTION:
Our design approach focused on balance, professional yet modern, clinical yet approachable.
Logo Design: The new logo integrates subtle healthcare-inspired elements within the letter H, symbolising connection, care, and clinical precision.
Brand Identity: A refined colour palette featuring strong fluorescent green contrasts against clean neutrals to create impact and recognition.
Typography: Distinctive, contemporary typefaces chosen to reflect HHC’s presence in the modern health tech and consulting landscape.
Collateral Design: Pitch decks, CV templates, social media assets, and company brochures all unified by consistent visual language and art direction.
ART DIRECTION:
We guided the overall visual tone, ensuring the brand felt cohesive across print and digital applications, positioning HHC as a credible, forward-thinking healthcare consultancy.
The Outcome
A Modern Brand for a Strategic Healthcare Leader.
The rebrand delivered a cohesive and impactful visual system that accurately represents HHC’s expertise in radiology strategy and healthcare consulting.
RESULTS:
A professional and distinctive brand identity aligned with strategic insights
A suite of polished, consistent marketing and communication materials
Enhanced market perception and credibility within the healthcare consulting space
A strong partnership between ABiG Health, HHC, and our creative team at ADY, ensuring alignment between strategy and design execution
Industry Insight
Branding in Healthcare Consulting.
In a field where trust and clarity are essential, strategic brand design helps healthcare consultancies communicate expertise and reliability. A modern, thoughtfully designed identity not only enhances brand recognition but also reinforces confidence among clients, stakeholders, and healthcare partners.